Tomas Abreu (Brentford FC Community Sports Trust) presents the Partnerships and Fundraising Strategy
Tomas Abreu, Marketing and Partnerships Manager at Brentford FC Community Sports Trust, is the next confirmed speaker at our 16th EFDN Conference in Breda on 9 & 10 November 2021.
Tomas Abreu is currently Marketing & Partnerships Manager, overseeing Marketing, Commercial, Fundraising and International Development work at Brentford FC Community Sports Trust. He joined the club’s foundation in 2015, while completing a MSc in Sports Management at Birkbeck College, University of London. Tomas is passionate about Sports for Development and using the power of sports and football to achieve tangible and creative partnerships and fundraising initiatives that make a difference in the local and wider community. Brentford FC Community Sports Trust and Brentford FC introduced in 2019 a new commercial and partnerships strategy to enhance and maximise current and new corporate partnerships and other collaborations. By joining forces with different departments and aligning resources, better results are able to be obtained. More recently, the Trust launched new and exciting fundraising initatives in line with Premier League promotion, find out more in this session.
Tomas will provide an insight to their Partnerships and Fundraising strategy. Since 2019, they have established a joined strategy with Brentford FC, to maximise commercial opportunities and drive the number of new corporate partnerships. Since then, the Trust was able to secure 24 corporate partnerships across different sectors, contributing to increasing significantly the Trust’s unrestricted funding stream. Additionally, they continue to grow and establish new fundraising initiatives and more than ever, they aim to work closely with Brentford FC to maxisime results. Both the partnerships and fundraising activities have in mind the UN Sustainable Development Agenda as a framework to establish the partnerships and to contribute to achieving specific goals.
